- Vancouver, Kelowna, Los Angeles
Stop waiting for the phone to ring. Our targeted Google and Facebook advertising puts your home service business in front of customers actively searching for your services—delivering qualified leads that convert into paying jobs.
93% of emergency home service searches happen on Google. When someone’s toilet is overflowing at 2 AM or their AC breaks during a heatwave, they’re not browsing Facebook or waiting for SEO results. They’re typing “emergency plumber near me” into Google—and your ad can be the first thing they see.
Unlike organic marketing that takes months to show results, PPC ads start generating leads within hours of launch. You’re capturing customers at the exact moment they realize they need your services
84% of homeowners don’t have a specific company in mind when searching. This means every search is an opportunity to win new customers. Our precision targeting ensures your ads reach:
Homeowners in your exact service area (down to specific neighborhoods)
People actively searching for your services (not just browsing)
Customers during your business hours (no wasted clicks at midnight)
High-intent searchers ready to book appointments immediately
You only pay when someone clicks on your ad—no wasted spending on people who aren’t interested. Set daily budgets to control costs and get detailed analytics showing:
Exactly how many customers contacted you from ads
Which keywords bring the highest-value jobs
Your return on investment down to the dollar
Cost per lead and conversion rates by service type
People are actively looking for solutions
Users can click and call instantly
7.33% average for home services
Perfect for urgent plumbing, HVAC, electrical needs
Average cost per click: $7.85-$25 depending on service
Average cost per lead: $90-$230 for premium services
Conversion rate: 7.33% industry average
ROI: 4-7x within first 90 days
Best for: Planned projects, brand awareness, retargeting previous visitors
Average $1.88 per click vs $7.85 on Google
Show before/after photos of your work
Reach homeowners by income, age, interests
Stay top-of-mind for future projects
Average cost per click: $1.88
Average cost per lead: $21.98
Higher volume but lower intent leads
Best for larger projects with longer sales cycles
We recommend spending 90% of your PPC budget on Google Ads and 10% on Facebook retargeting. Here’s why:
Google captures customers when they need you most, while Facebook builds awareness for future needs. The combination creates a complete customer acquisition system.
Set up separate campaigns for each service (plumbing, HVAC, electrical, etc.)
Create targeted ad groups for specific services and locations
Implement conversion tracking to measure actual job bookings
Target high-intent keywords like “emergency [service] near me”
Include long-tail keywords for specific problems
Set up negative keywords to avoid irrelevant clicks
Create service-specific landing pages that match ad messaging
Include clear phone numbers, booking forms, and trust signals
Mobile-optimize for on-the-go searchers
Write compelling headlines that address urgent customer needs
Include pricing, availability, and unique selling points
Create multiple ad variations for testing
Start with manual bidding for budget control
Monitor performance and adjust bids by keyword
Implement automated bidding as data accumulates
Target your exact service area with precision
Adjust bids based on neighborhood profitability
Exclude areas outside your service range
Weekly performance reviews and optimization
A/B testing of ad copy, keywords, and landing pages
Budget reallocation to highest-performing campaigns
Call tracking to measure phone conversions
Remarketing to previous website visitors
Seasonal campaign adjustments for peak periods
Professional account structure for maximum performance
Target 50-100 high-intent keywords per service
Multiple ad variations with compelling headlines and CTAs
Service-specific pages optimized for conversions
Track phone calls, forms, and actual job bookings
Precision targeting of your service area
Strategic allocation across campaigns and keywords
Target homeowners in your area by demographics and interests
Professional ad images and video content creation
Facebook lead forms for easy customer capture
Re-engage website visitors and previous customers
Build brand recognition in your community
Detailed analysis of all key metrics
Review results and plan next month's optimizations
Continuous testing of ads, keywords, and landing pages
Adapt campaigns for peak and slow periods
Clear ROI reports showing jobs generated
Campaign Development: $1,500-$2,500 one-time
Includes account setup, keyword research, ad creation, landing pages, and conversion tracking
Professional Management: $1,500-$3,500 monthly
Ad Spend Budget: $2,000-$8,000 monthly
Management fees scale based on ad spend and campaign complexity
50-150 qualified clicks to your website
10-25 phone calls and form submissions
3-8 booked jobs (depending on service type)
Complete performance data to optimize campaigns
25-50+ qualified leads monthly
280% average increase in job inquiries
4-7x return on ad investment
Consistent flow of both emergency and planned jobs
Dominant position in local search results
Predictable lead flow for business planning
Lower cost per lead as campaigns optimize
Higher-value customers who choose you over competitors
Emergency repairs and drain cleaning
Water heater installation and repair
Pipe replacement and repiping
Average cost per lead: $120-$180
Air conditioning repair and installation
Heating system maintenance and repair
Ductwork and air quality services
Average cost per lead: $150-$250
Tree removal and trimming
Landscape design and maintenance
Irrigation and hardscaping
Average cost per lead: $80-$150
Interior and exterior painting
Pool cleaning and maintenance
Pool repair and equipment installation
Average cost per lead: $60-$120
Emergency electrical repairs
Panel upgrades and rewiring
Lighting installation and smart home
Average cost per lead: $110-$200